RECENT AdWords interface: Is it worth taking?
Google has just floated a new interface for its AdWords advertising program. Considering Account the fact that the design, which presents a bit of a learning curve for existing advertisers, you have to determine whether and when to start using. This Article explains the advantages of using the new interface, you can help make a more informed decision.
Some advantages of using the new AdWords interface:
1. Consult your account statistics easier
In the model of growth through the AdWords interface, you can only see the keywords of an ad group after another. Now with the new interface can seeall ad groups or keywords together, even acrossmultiple campaigns. This allows you to display a more complete in terms of profitability and low-performing keywords.
2. Quickly see its upper stage and more keywords
Seeing all ad groups, keywords or placements mounted as described above, you can easily sort and find those that yield the most conversions, get the most clicks or impressions, and identify those that need to be optimized or eliminated to increase return on investment overall. This was something could be done in AdWords Editor so far.
3. View, edit (online edition)
With the new AdWords interface, you can now "see, change "as Google. Instead of having to click an" edit "button 1 and go to one or two more screens to make changes as the interface of age, all the necessary changes now that they can make to your current screen, which saves a lot of effort and AdWords management much easier.
4. Access to information and reports more efficient emergency
With the new AdWords interface, you can access vital information and data to see the performance of changes very quickly. In the old interface you need to create a report and wait until it finishes processing. Now with one click you view important information phrases accurate as the search keywords or costs against conversions in a line graph.
5. Add keywords Discoverand New and very negative
During the execution of search terms using keywords comprehensive report, the results can be quickly added to their existing campaigns and ad groups with one click. This indicates that you can easily find new solutions and add keywords and even more negative.
6. Customize interface to suit their specific preferences
Offers us face the world with things a little differently. Fortunately, the new interface provides more control about how your AdWords data and metrics to the columns that you see the most relevant wherever you prefer.
7. Refine results Quick Filter
The new interface also offers a fast, feature powerful filtering lets you easily concentrate on data that fits in them at ease.
I myself quitesomewhat reluctant to move to New Google AdWords interface Paston be used for more than five years and was used extensively for its functionality. However, after taking the step and the discovery of these hard and time saving benefits, the interface will never last. The only drawback I've seen so far is that it is slow at times when you scroll through many lines of account information. We can expect Google to address this issue in future updates.
Click here for more information about the AdWords interface and software for Adwords
For another article on this topic, see:
.
About the Author:
Archielikes to write about all aspects of adwords and adwords management: http://www.adwordaccelerator.com
Article Source: ArticlesBase.com – Is the New AdWords Interface Worth the Effort? Good or Bad
Google I/O 2009 – Big Modular Java with Guice